Behind WTFstuff

Let us paint you a picture. Two female (we both identify as female and actually are!) Gen X'ers—who could probably get sponsored by wine and sarcastic eye rolls—sitting on a couch, bitching about life, kids, and the fact that you can’t say anything these days without someone clutching their pearls or fainting into their organic kale smoothie. That’s where WTF Stuff began.

We’re not gonna sugarcoat it: middle age makes you grumpy as f*. Hormones are doing the cha-cha, your back hurts for no reason, and suddenly, every little thing makes you go, “What the actual f*** is happening?” But what really pushed us over the edge? The world has gone so PC it’s like everyone is walking on eggshells in bubble wrap. Seriously, can we all just calm the f*** down?

So, in a glorious moment of mutual fed-up-ness, we said, “F*** it. Let’s start a brand that says the stuff we’re all thinking but are too scared to say.” We wanted to create something that was as bold, unapologetic, and funny as we felt on our good days—and as grumpy and sarcastic as we felt on our bad ones. Hence, WTF Stuff was born.

Why WTF Stuff Exists
WTF Stuff isn’t just a brand; it’s a big, fat middle finger to the overly sensitive, easily offended snowflakes of the world. If you want to live your life in beige and whisper politely into the void, good for you. But for those of us who like our mugs to swear back at us, our t-shirts to make strangers do double takes, and our mouse mats to sass us through a workday, we’ve got you.

We’re not here to coddle anyone or tiptoe around feelings. Life is messy, ridiculous, and sometimes just flat-out annoying, so why not laugh at it? Why not slap it on a bag, wear it on a hoodie, and sip your morning coffee from a mug that says, “F*** Off, I’m Busy”?

Middle Age = Zero F***s Left
Here’s the thing about hitting middle age: you stop giving a flying f*** about what people think. Seriously, we’ve got enough going on without worrying if our sense of humour is “offensive” or our language is “too harsh.” We’ll leave that to the woke warriors. Meanwhile, we’re over here embracing our salty selves and encouraging others to do the same.

We believe in laughing at life, not taking ourselves too seriously, and celebrating the fact that not everyone fits into this weirdly sanitised, hyper-PC box the world keeps trying to shove us into.

Join Us in Saying It Like It Is
If you’re tired of walking on eggshells, exhausted by “nice,” and ready to embrace your beautifully messy, unapologetically honest self, welcome to WTF Stuff. We’re just two Gen X grumpy women who decided to channel our irritation into something creative—and we’d love for you to join us.

Let’s take back the conversation, one F-bomb at a time.